If I’m So Smart, Why Can’t I Figure Out Twitter?

Overwhelmed by Twitter? Take this 4-Week Program for Coaches and Learn How You Can Use Twitter to Connect & Grow Your Business

 

I have to admit, I didn’t “get it” when I first joined Twitter in November 2007. I was at a conference and everyone was talking about Twitter so I just signed up, but it took me weeks to return to the site and years to understand how to use Twitter to increase my bottom-line revenue. Now I use Twitter daily because I know how to use it as a measurable and cost-effective marketing tool. I can depend on Twitter to deliver me new clients & valuable business contacts because I know how to use it!

RESOLVED: I will get over my fear of Twitter and figure out what all the fuss is about!

Twitter has been an invaluable, low-cost way of finding my tribe, maximizing my brand exposure, and increasing my revenue, and I want you to have the secrets of Twitter to help you with your business too—only without the 2-year learning curve!
If you want to know how to get the best out of Twitter, and you’re not one of those people who have time to waste with trial and error, you will really benefit from this-soup to-nuts class.  I will talk you through:

  • The basics of setting up a Twitter account, including picking a name and customizing your profile
  • Creating a business-focused strategy so you can use Twitter to help you reach your next goal (not distract from it)
  • Researching who you should follow and understand why you are following people in the first place
  • Writing tweets that stand out and help you define and build your brand
  • Building a loyal following
  • Getting Retweeted by your followers and even people who aren’t following you
  • Navigating Twittereese (the language) and Twiterettiquette (the culture)
  • Using 3rd party tools to increase your productivity and/or pleasure
  • Increasing traffic to your website (From qualified prospects)
  • Getting recommended by others on Twitter
  • Using Twitter for Market Research and product testing
  • And when you sign up, I’ll have one of my designers create for you—completely free—a custom Twitter background which you can use even after the class is over. (This alone is a $300 value! And it’s yours completely free when you sign up.)

In this class, you’ll learn the basics of the most important social media platforms and more important, you’ll learn how to create an inbound marketing strategy that leverages social media to help you take your business to the next level. This class will guide you step by step through setting up accounts, building communities, and creating value from relationships you build online.

But don’t just take my word for it, here’s what people have been saying about my social media coaching:

Thanks for being such a great mentor. You are the awesomest! — Cathryn

Fabulous class yesterday.  Put me on your list of people interested in an expanded class.  — Terry

Thanks for sharing all of your information at the conference. It was incredible and very generous of you. You strike me as the 21st century “go to grrrl!” Can we set up a call to discuss strategy? — Alissa

My company is looking for ways to use social media more, and I use it personally, but from a business perspective, I don’t have much experience. You had some really good tips, and I think my coworkers can take some of them and make good use. Thanks again! — Cecilia

Your notes are incredibly helpful + awesome! — Amanda

Thank you! I took 4 pages of really good notes! It was so informative. You are truly a social media guru, Angela! I am so happy that I took part in the call. — Michelle

Thank you for your expert guidance through Twitter. You have inspired me! — Caroline

I’ll also teach you how to incorporate social media into your life without letting it take over.

You’ll learn tricks for consistently creating content without exhausting yourself, and you’ll learn how to distinguish time wasting from brand building.  With 15 years of online marketing experience, I can help you get up to speed quickly and I’ll teach you proven techniques to attract more of your ideal clients and increase the lifetime value of your existing clients, in authentic ways. Best of all, this is a “NO QUESTIONS ARE STUPID” environment where you can feel comfortable about what you have or haven’t done in social media and get to the next level without pressure.

“Stop the train I wanna get off!!”  If that’s how you feel about Twitter, this could be the course for you.

Schedule of Classes (each class is 75 minutes)
Class 1 • Twitter Strategy & Getting Set up in Twitter
Most business people on Twitter are all tactic and no strategy. They have tweets and followers, but do their efforts on Twitter leverage strengths and grow their business or just take up time? The key to Twitter success (without months or years of trial and error) is knowing what you can expect from the platform, whether it be to develop and nurture prospects, drive traffic and links to improve your website’s performance, or engage in conversation to find your tribe. We’ll figure out how your business goals connect to your Twitter strategy, and then we’ll dig in. Before the call is over, everyone will have learned the basics of setting up a Twitter account, including picking a name and customizing your profile.

Class 2 • The Art of Building a Twitter Following
Before you write a single tweet you’ll probably need to spend some time researching who you want to follow and what you are going to read while you are on Twitter. Reading other people’s Tweets will not only help you learn the language and style but it will also help you build credibility and a deeper understanding of your community’s needs. Very often (though not always) about 80% of who you follow is who you want to follow you. In this class you will:

  • Research who you should follow and understand why you are following people in the first place.
  • Learn how to use Twitter and other free tools to research individuals, companies, brands, and news outlets you may want to follow on Twitter
  • Actually log in and start following with the support and guidance you need if you get stuck
  • Learn about Twitter lists including how to use them for research and how to create them to help you organize the people you follow

Class 3 • Writing Tweets that Rock
You’ve got your page. You’ve got your strategy. You are reading along. Now it’s your turn to jump in. In this class you will put away the ink and quill pens and get your Tweet on! It’s not just about writing 140 characters—that would be too easy. In this class you will learn:

  • The different types of tweets (poetic, sarcastic, timely, commentary/opinion, events/announcements/pitches) and when to use which type for maximum impact
  • What types of tweets you need to write yourself and which you can outsource to an employee or virtual assistant
  • How to include video, photos or links in your tweets
  • Writing tweets that stand out and help you define and build your brand
  • Getting Retweeted by your followers and even people who aren’t following you

Class 4 • Twitter account, Meet Your Tribe
In this class you will learn:

  • Building a loyal Twitter following
  • Navigating Twittereese (the language) and Twiterettiquette (the culture)
  • Using 3rd party tools to increase your productivity and/or pleasure
  • Getting recommended by others on Twitter

BONUS CLASS: Once you are up and rolling, we’ll schedule a check in 2-4 weeks later. That free session will be all about….Leveraging the Power of Twitter

Bonus Class • Leveraging the Power of Twitter
No matter what your goal is, you will need to know the basic tactics of Twitter to achieve those goals; what’s different about your class is the magic of week 5. That’s where we turn your knowledge of the tactics into a treasure trove by adding the one ingredient that’s missing from most people’s Tweet streams, rendering their accounts possibly interesting but unlikely to be a profitable use of time. In this class we’ll look at practical examples so you can:

  • Make connections between Twitter and the other social media
  • Start to see how you can leverage Twitter to boost your (free) organic search traffic – which is probably the traffic that converts best and has the highest lifetime value
  • Learn to use Twitter to float ideas, messaging, even do product research
  • We’ll also talk about measuring your success. I’ll teach when to hold ’em, when to fold ‘em, when to walk away and when to run – metaphorically speaking, of course!

Enroll now and get a free Twitter background valued at $300
Regularly $450

NEXT TWITTER TELE-CLASS START DATE TO BE ANNOUNCED

For private Twitter coaching, drop us a line.